This artwork was shortlisted at the The Coffee Art Project artists competition.
The Coffee Art Project supports Project Waterfall, which is committed to bringing clean water to communities which grow our coffee through the Allegra Foundation and other registered charities.
Alcohol Inks on Yupo Paper.
With this artwork I wanted the viewer to pause and reflect on the poor life condition of the coffee farmers and coffee
pickers around the world, they are one of the most vulnerable groups involved in coffee production, including children,
used as cheap labour.
To reinforce the meaning of this artwork, for the title, I played with the words “reveal” and “veil”, the word “Reveal”
meaning “to expose”, to uncover the exploitation of the coffee workers. The “Veil “is a garment normally used to conceal,
to separate. In my painting the spilled coffee represent the western society, the consumerism, the mindless waste of food
and beverages, the spilled coffee then forms a type of “veil” that covers the faces of the coffee workers, women, children
and older people who work hard for our daily cup of coffee. This veil is the symbol of the “separation” between our
reality and their reality of daily struggles.
But In the painting there is also hope. Revealing the farmers situation, creating awareness and supporting charities
hopefully will bring more involvement from the coffee industry and the consumers.